MMC Interactive has been designing web sites since 1997, and graphic design is a central part of our work. We noticed quite early on that graphic designers started to produce web sites, trying to migrate their expertise in print design onto the online space. It doesn’t quite work as easily as they thought, but to their credit, a lot of them have done the hard work needed to do it properly.
We didn't set out to become graphic designers. But, in the same way designers migrated to the web, we found that the principles of good web design CAN be migrated to design for print. Clients explained that they needed their communications channels to be consistent. Their print media had to match what they saw online. The obvious solution was for them to ask us to produce print-ready versions of their material.
It makes perfect sense - we can prepare artboards that create print and electronic assets from the same base files. Over the last -1997 years, we have gained a deep understanding of how to integrate design and production across print and screen. That means we can ensure that leaflets and brochures look the same on paper as they do on electronic devices.
Doesn‘t that make sense?